How to Promote CPA Offers with Facebook Ads?

Using CPA offers with Facebook Ads is very effective as a method of making money. Since, users are encourage to take action such as registering to newsletters or downloading apps or making purchases. The undoubted advantage of Facebook is the availability of the audience and therefore, a large number of targeting settings for CPA promotion. Promoting CPA offers using this popular social media platform, Facebook – that is what this article is all about.

1. Understand Your CPA Offers

It will be relevant to know the quality of CPA offer you will be advertising before venturing into Facebook Ads. CPA offers include:

• Email sign-ups
• App downloads
• Free trials

Every kind of offer will encourage the users to perform a certain task and you get paid when they perform the task. A good offer is all about understanding your offer as well as your target market is key to success. As sure as the sun rises, the CPA offer should not violate Facebook ad policy since there are certain types of ads that are restricted.

2. Join a Reliable CPA Offers Network

In order to be able to use CPA offers, then you will need to become a member of a CPA network. Some of these marketers include MaxBounty, PeerFly, and CPAlead offer that you can advertise using the ads. Decision on which offer to go for should depend on its conversion rates as well as the appropriateness offered to the audience.

3. Set Up a Facebook Ads Account

If you don’t already have one, set up a Facebook Ads Manager account by visiting business.facebook.com. Here, you can create and manage ad campaigns:

• Link your Facebook page.
• Set up payment details.
• Begin looking at all the various advertising campaigns available.

4. Select the Right Ad Objective

Facebook Ads come with a number of objectives available. To promote CPA offers, the most relevant objectives are:

• Conversions: Make people follow a certain path you want them to follow. Be a subscriber or buyer.
• Traffic: Take the users to your landing page and engage him with CPA offer.
• Lead Generation: Welcome people fill in their contact information directly on Facebook without having the need to navigate through any landing page.

There are different types of CPA offer essentially, when choosing the objective, the nature of the CPA offer must be considered. For example, if your offer is the sign up to our emails, then the Lead Generation is ideal.

5. Create a Landing Page for CPA Offers

Instead of, taking users to the CPA offer, it is more appropriate to develop an actual landing page. Landing page is a place which can provide the information about the offer and can make the audience trust in it before using the call to action. Here’s what you should include:

A headline that needs to be clear in order to understand what sort of offer is being given.

• Having a persuasive and compelling headline (also referred to as clear and specific CTA, for example, “Sign Up for Free!”).
• Easy design which can suit to mobile view for the enhanced experience.
• Some people use software such as ClickFunnels or Leadpages which make it very easy to design a page to be a landing page.

6. Target the Right Audience

Fortunately, my husband was completely right as he reminded me that Facebook Ads work best when people are targeted correctly. Facebook offers detailed targeting options, allowing you to define your audience based on:

• Demographics: Interest, age, sex, country, profession, etc.
• Interests: Hobbies, and organizations they are affiliated to interests, activities and groups that may be affiliated to.
• Behaviors: Like, consumer behavior, gadgets, etc.

Since CPA offer you are promoting is related with fitness product you can target the users which are Interest in health and gyms and workout equipment. Moreover, it is important to note that you can setting up audiences that mimic those who’ve engaged with your CPA offer.

7. Write Compelling Ad Copy

Your ad copy should be designed to turn attention to itself and make some sort of call to action immediately. Keep it clear and concise. Your headline should be challenging on the main benefit that you want to give to your client. While, your description should be challenging the consumer to take the necessary action.

For example:

• Headline: ‘Free Workout Plan – Get Yours Today!’
• Description: “Join our service today to get your personal trainer or dietitian who will help you change your life and start achieving your dreams.”

It is indeed the last call to be made to the user about what should be done with the ad whether to sign up now or get it today.

8. Use Eye-Catching Visuals for CPA Offers

Visual content is the key to getting attention to the post on the Facebook platform. Place attractive and clear images or very short videos that are relevant to CPA offer. Your visuals should correspond to the advertisement’s text while containing an element of curiosity or eagerness.

For instance, if you are featuring a free skincare sample then you will want to feature an image of beautiful skin or a smiling customer. Your visuals should also be compliant with the Facebook ad policies such as where no more than 20% of the image should contain text.

9. Set Your Budget and Schedule

Also, with Facebook, you can regulate your ad spend. The existing choices include daily or even lifetime budgets that can help the platform to place ads within the given budget. First, it is starting with a relatively small sum that are to be trained/expended on ads, and the amount can increase in proportion to the efficiency.

10. Measure to Improve Your Campaign

For any PPC ad, as soon as the advert is live, the performance should be monitored using the Facebook Ads Manager. Track key metrics such as:

• Click-through rate (CTR): How many people clicked on your ad.
• Conversion rate: How many users actually followed the call to action on the landing page.
• Cost per conversion: How many of your users would cost you $1 to get through the CPA offer.

If your ad will not deliver the expected results, then trying to adjust your targeting, your headline as well as description, or your images/video. Facebook provides an opportunity to make changes in order to increase effectiveness in the course of the campaign.

Conclusion

Hence, one needs to note that using Facebook Ads to promote CPA offers is a very lucrative method provided they do it correctly. By knowing the type of ad offering, selecting the most relevant and interested audience, making the ads interesting and enticing, and constantly altering the campaign and you should be able to enhance recall rates and thus increase your revenue. Targeting features and the vast users’ base make Facebook one of the most suitable platforms for CPA marketers. If you follow these guidelines and test and optimize your CPA campaigns regularly, the experience will be great.